Piloting the Brand's First TikTok Live "Social Shopping" Experience
The Salt Lick is a Texas legend, serving mouth- watering barbeque to millions of visitors in the Hill Country just outside Austin. Their unique flavor dates back to 1967, when the owner’s family built the iconic barbecue pit that still stands today.
The Otter Advantage
Compare to pricey cameras, production truck and crew $5-$15K
The Challenge
The Salt Lick wanted build on the viral success of their TikTok “brisket race” to introduce their new audience to their online store; drive awareness of their in-home delivery offering of brisket, dry rubs and sauces; and engage in live commerce during the stream.
The Approach
As TikTok actively works to optimize for commerce in its Live product, use Director to stream a reprise of the viral meat-cutting race and create a longform “social shopping” experience.
The Results
With Director, the TikTok Live was filmed in 3.5 hours from start to finish, using 4 camera phones, tripods, and a gimbal. It led to a 10% click through rate; 92% of which were new visitors, and a 30% est. conversion to sales.
See how Director gave The Salt Lick superpowers
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